This isn’t theory—it’s backed by what high-performing marketers already know:

Only 40% of B2B marketers have a documented content strategy. Among top performers, that jumps to 64%.
(Content Marketing Institute)

The difference isn’t just execution. It’s strategy on paper—then structure in practice.
The Content Stack is how you bring that strategy to life.

Problem and Context
Most content creators and business owners are tactical—posting consistently, testing formats, following trends. But what they’re not doing is sequencing their strategy.

They’re mixing sales with storytelling, teaching without trust, and trying to close deals with people who don’t even know what they stand for.

It’s like trying to coach a team without running practice plays.
No cohesion. No rhythm. No wins.

That’s why people burn out. Not because content doesn’t work—but because random content doesn't.

Truth and Strategy
There are only four types of content that truly move the needle:
Core. Feeder. Support. Conversion.

When these types are published out of order, they cancel each other out. But when you stack them right, they compound.

Think of it like building a house:

- Core content is the blueprint
- Feeder content brings people to the front door
- Support content lets them peek inside and feel at home
- Conversion content is the moment they sign the contract

Each layer sets up the next. Each post has a job.
If you're skipping straight to selling, you're skipping the trust-building plays that earn that sale.

And the most common mistake? Leading with the wrong type at the wrong time.

Execution Breakdown
1. Core Content – Clarify Who You Are
Before anyone buys from you, they need to understand you. Not just your offer—but your belief system, method, and reason for existing.

Core content is where you set the tone and earn your position.
It’s foundational, not flashy.

Use this content to teach your frameworks. Explain your thinking. Share bold stances that separate you from the pack.

Examples:
• “Why I’ll Never Recommend Paid Ads to New Coaches”
• “Our 3-Part Framework to Triple Lifetime Customer Value”
• “What I Learned From Launching 14 Products in 14 Months”

Think pillar blog posts, long-form videos, or guides that anchor your perspective.

2. Feeder Content – Get Seen
Once your message is clear, it’s time to amplify.

Feeder content is your “scroll-stopper”—it catches attention, creates curiosity, and pulls people into your world.
It doesn’t need to be deep. It needs to be magnetic.

Use this content to tease ideas, ask bold questions, and hook into curiosity.

Examples:
• “3 Mistakes Most Founders Make in Their First 30 Days”
• “If Your Sales Calls Feel Heavy, This Is Probably Why”
• “The Real Reason Your Meal Prep Isn’t Working”

This is where you start conversations and get reach. Think reels, shorts, carousels, tweets.

3. Support Content – Build Belief
Feeder content brings people in. But support content makes them stay.

This is where you earn trust—not by telling, but by showing.
You bring proof. You open up. You show the real engine behind your work.

This is also where you fix the trust gap—one of the top reasons content fails.
61% of marketers say creating content that matches different stages of the buyer’s journey is a key challenge.
(Content Marketing Institute)

Support content solves that.
It helps people believe in what you do—before they ever commit.

Use this to share case studies, process stories, and behind-the-scenes content that makes you relatable and credible.

Examples:
• “How We Helped a Burned-Out Founder Reclaim $200K in 6 Months”
• “A Client Asked If We’d Refund Her. Here’s What Happened”
• “I Didn’t Want to Post This, But You Need to See It”

This is the bridge between interest and investment. It’s where your content starts compounding emotionally.

4. Conversion Content – Move to Action
You’ve built the house. Now open the door.

Conversion content is direct, clear, and timely. It’s not hype. It’s leadership.

When your audience understands your message, sees your value, and trusts your consistency—now, they’re ready to act.

Use this to deliver your offer, guide next steps, or handle final objections.

Examples:
• “We’ve Got 2 Strategy Spots Left This Month—Here’s What You Get”
• “Doors Close Friday. What’s Stopping You?”
• “Apply for the Accelerator—We Review Every App Personally”

​Don’t force this step too early. But don’t skip it either. This is where revenue happens.

Snippet:
​The four content types that drive real brand authority are: Core, Feeder, Support, and Conversion. Stack them in that exact order to turn attention into trust—and trust into action.


Start stacking. Your audience is waiting.

Remember
Random content builds noise. Strategic content builds movements.
Stack yours right—and let the results speak for themselves.